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Atypical Erin

a little about me

Hi, I’m Erin, a healthcare marketing director with a passion for simplifying the complex and making meaningful connections. My career is built on bridging the gap between corporate strategy and authentic storytelling, with a focus on mental health advocacy and creating content that resonates.

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With years of experience leading teams, crafting compelling campaigns, and navigating the challenges of a dynamic workplace, I’ve learned how to balance the art of creativity with the science of strategy. Whether it’s shaping a brand’s identity or breaking down barriers in corporate spaces, I’m all about finding innovative ways to make an impact.

 

When I’m not immersed in marketing plans or brainstorming big ideas, you’ll find me with a latte in hand, championing conversations around workplace wellness or exploring the many ways creativity can thrive in even the most structured environments.

Empty Seint Palette

Endless Possibilities

As someone who juggles a busy career and family, I never had the time—or patience—for complicated makeup routines. When I discovered Seint, everything changed. A single palette, a paint-by-numbers approach, and a system that made sense. No overwhelming bag of products, just quick, easy makeup I could apply in ten minutes at my desk.

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Seint has become my go-to for mornings when I need to look polished without overthinking it. It’s more than makeup; it’s a tool that empowers me to step into my day with confidence. I love sharing it with others who, like me, value simplicity and effectiveness in their routines.

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Through my journey, I’ve learned that even small tools can make a big impact—whether it’s a streamlined makeup routine or a fresh perspective on navigating corporate spaces. My goal is to help others discover those tools and embrace the beauty of their own unique paths.

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