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What is Seint Beauty?

Seint, formerly known as Maskcara Beauty, is a beauty brand focusing on natural and simple makeup applications.

seint makeup tin covers all lined up

The brand was founded in 2013 by a makeup artist and mother of four, Cara Brook, with a mission to make makeup easy and affordable for everyone. The history of Seint makeup dates back to Brook’s early years as a makeup artist. She noticed that most women were intimidated by makeup, and some even gave up on it entirely due to the complexity of the process. This inspired her to create a simplified makeup routine that anyone could follow. Brook's vision was to create a brand that would not only be easy to use but also affordable. She wanted to provide a makeup solution that would save women time and money while still allowing them to look their best. In 2013, Brook launched Maskcara Beauty, which was later rebranded as Seint makeup in 2020. One of the unique features of Seint makeup is the use of a compact called the IIID Foundation. The IIID Foundation combi


nes highlight, contour, and blush shades that come in a single compact. The compact is designed to help users achieve a flawless look with just a few easy steps. Another distinguishing feature of Seint makeup is its emphasis on natural and simple makeup looks. The brand focuses on enhancing natural beauty rather than masking it with heavy makeup. This philosophy aligns with Brook’s belief that makeup should be easy and not feel like a chore. Seint makeup has become increasingly popular over the years, with many users praising the brand for its simplicity and affordability. The brand has also garnered attention for its commitment to inclusivity, offering a wide range of shades that cater to all skin tones. In addition to its makeup line, Seint also offers a range of skincare products, including cleansers, moisturizers, and serums. These products are designed to work in tandem with the makeup line, providing users with a complete beauty solution.


In conclusion, Seint makeup has become a household name in the beauty industry due to its unique approach to makeup application. Its founder’s vision of creating an easy and affordable makeup solution has resonated with women, making Seint a popular choice for natural and simple makeup looks.

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